The record
Career timeline
Every entry below is dated and traceable to a published source. Where a date is disputed between sources, both are shown. Where a claim could not be verified, it is not here.
Five eras, thirty-eight years of business activity, and one line of continuity running from a clay workshop in Fez to twenty-storey towers in Abidjan.
Dated & sourced Reported estimate
Full attributions for every entry are listed on the Sources & References page.
Origins and the family trade
Birth in Fez, an education left unfinished, and an apprenticeship in a bulk commodity business.
Born in Fez on 16 May
Anas Sefrioui is born in Fez, Morocco, to a family headed by Haj Abdeslam Sefrioui.
VerifiedLeaves secondary school to join the family business
He leaves formal education early to work with his father on the production and sale of ghassoul, the traditional Moroccan washing clay used for hair and skin. Exact dates for this period are not recorded in reliable sources.
Period reported, dates approximateFounding and proving the model
A property company built for the segment other developers avoided, and the first state conventions that turned it into an industrial business.
Founds Douja Promotion Groupe Addoha in Casablanca
The company is established on 18 April 1988, specialising from the outset in economic and social housing.
VerifiedFirst programme at scale — 2,371 units at Aïn Sebaâ
The group delivers its first large housing programme in Casablanca. Reporting from this period describes government-supported, income-geared housing built during the reign of King Hassan II.
VerifiedFirst convention with the Moroccan state
An initial agreement covering a minimum of 3,500 housing units — the start of two decades of policy-aligned volume production.
VerifiedFurther public housing contracting
Reporting records an additional large public-housing contract in Morocco during this year, described in one widely cited account as worth approximately USD 1 billion.
Reported figureListing, diversification and Africa
Public capital, an upmarket product range, a cement business and the first steps across the Sahara.
Listing on the Casablanca Stock Exchange
Thirty-five per cent of the capital is placed at MAD 585 per share. The share price is subsequently reported to have risen roughly sixfold within six months before falling back very sharply; allegations of insider trading were raised during the period.
Listing verifiedFounds Ciments de l’Atlas (CIMAT)
A Moroccan cement producer with plants at Settat and Beni Mellal, each reported at 1.6 million tonnes of capacity. CIMAF’s published governance material gives June 2007 as CIMAT’s founding date.
VerifiedAcquires 50% of Fadesa Maroc for MAD 1.3 billion
The transaction brings in the Mediterrania Saidia coastal development — more than 700 hectares in the Oriental region — together with control of the Citaf and Optim Immobilier subsidiaries.
VerifiedLaunches Prestigia Luxury Homes
A luxury brand for Casablanca, Rabat, Marrakech and Fez and for coastal destinations. Social housing falls from 79% of revenue in 2010 to 70% in 2011 as the premium segment rises from 21% to 30%.
VerifiedFounds Ciments de l’Afrique (CIMAF)
A cement group for West and Central Africa, ultimately present in eleven countries: Côte d’Ivoire, Guinea, Cameroon, Burkina Faso, Gabon, Congo, Mali, Mauritania, Ghana, Chad and Guinea-Bissau. CIMAF’s own governance material dates the founding to 2010; other published accounts give 2012. Both are recorded here.
Date disputed between sourcesCreates the Addoha Foundation
Established to support apprenticeship and vocational training for young people entering the construction trades.
VerifiedDevelopment activity begins in sub-Saharan Africa
The group extends into francophone West and Central Africa, starting in Senegal. Early cement facilities outside Morocco — in Cameroon, Gabon, Côte d’Ivoire and Guinea — are reported at around 500,000 tonnes of capacity each.
VerifiedCement packing facility proposed in Côte d’Ivoire
A cement packing plant valued at approximately €12 million is reported as proposed for Côte d’Ivoire.
ReportedLaunches Coralia and signs Ivorian state conventions
A mid-range brand completes the three-tier product architecture, and the convention model is exported to a second country.
VerifiedCash, consolidation and repair
The hardest phase: reversing the growth strategy to rebuild the balance sheet.
Launches the “Priorité au Cash 2020” plan
A strategic plan subordinating growth to cash generation, receivables collection, asset disposal and debt reduction.
VerifiedPrestigia extends to Côte d’Ivoire
The luxury brand operates outside Morocco for the first time.
VerifiedDevelopment finance backs CIMAF’s West African capacity
The International Finance Corporation, Proparco and the Emerging Africa Infrastructure Fund arrange a financing package of €161.25 million to expand CIMAF’s cement production in West Africa.
VerifiedThe trough of the restructuring
Published accounts for the year show revenue of MAD 1.2 billion, a net loss of MAD 96 million, equity of MAD 9.6 billion against MAD 4.7 billion of debt, 481 employees and family ownership of about 64%.
Published accountsValue-led growth
Profitability restored, the product mix moved upmarket, and the centre of gravity shifting toward West Africa.
New Moroccan real-estate accounting rules take effect
Changes to revenue-recognition timing mean that FY2025 revenue reported at MAD 2.7 billion would have been MAD 3.5 billion on the previous basis.
VerifiedIFC partners with Addoha Côte d’Ivoire
The International Finance Corporation announces a partnership to boost affordable housing supply in Côte d’Ivoire; reporting describes USD 27 million of financing supporting some 5,600 homes in Abidjan.
VerifiedReported as Morocco’s wealthiest businessman
Business coverage records Anas Sefrioui overtaking Aziz Akhannouch and Othman Benjelloun in estimated net worth. Estimates of this kind track the Addoha share price and move accordingly.
Reported estimateMAD 3 billion mixed-use project announced in Abidjan
Addoha commits more than MAD 3 billion — about USD 300 million — to a complex in Abidjan’s Zone 4, anchored by four twenty-storey residential towers named Les Tours Éléphants, with offices and a shopping centre across more than 150,000 square metres of usable floor space.
VerifiedNamed on the Forbes World’s Billionaires list
One of three Moroccans on the 40th annual list, alongside Othman Benjelloun and Aziz Akhannouch. Forbes values him at USD 1.3 billion, ranked #2,858 globally and #22 in Africa.
Third-party estimateFY2025 results published
Revenue of MAD 2.7 billion (up 4%) and net profit of MAD 516 million (up 70%). Secured revenue up 22% to MAD 11.2 billion, about 28% African. More than 26,000 units in production, 30% in West Africa, across projects worth close to MAD 21 billion. Net debt MAD 4.385 billion, gearing about 30%, consolidated equity MAD 10.4 billion.
Published resultsRanked 57th among Forbes Middle East’s Most Impactful Real Estate Leaders
The listing records a 64.8% stake in Groupe Addoha and notes the group’s operations across five African countries.
Verified
Reading the timeline
Where sources disagree, both are shown
Two entries above carry competing dates or figures. CIMAF’s founding is given as 2010 in the company’s own governance material and as 2012 in other published accounts. The 2005 public-housing contract is reported at approximately USD 1 billion in a widely cited source but is not confirmed by primary corporate disclosure.
Rather than silently choosing one version, this site records the disagreement. The same principle applies to net-worth estimates, which are third-party valuations that move with a listed share price and are labelled as reported throughout.
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